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From the very early days of SixtyNinety, we knew we wanted to build an eco-friendly company. It had to be more than a fashion brand; it had to be as sustainable as possible, saving on everything from water consumption to landfill waste. Our goal is that when our customers wear our products they feel good about it, proud to be wearing apparel that has no negative impact on the environment.
The fashion industry is the second-biggest polluter worldwide. Making your simple cotton tee needs 2,700L of water! This is the same amount a person drinks in three years.
The average American will throw away 37kg of used clothes a year. This is waste that will, most likely, end up on a landfill site and take decades to decompose.
At SixtyNinety we take a closed-cycle approach. This means that our products are not only green but also sustainable and ethically produced. A lot of our practices are sustainable due to the technology we use, provided as far as possible by carefully chosen suppliers.
The technology behind our swimwear is from Rhodia-Solvay, who in Brazil developed Amni Soul Eco, the first biodegradable synthetic yarn in the world.
From this yarn was born Fluity CO2, a textile made specially for swimwear, which ensures your item will last through years of use in sunshine and water. The fabric has UPF +50 protection and OEKO-Tex Standard 100 certification, which proves it is free from toxic substances that could be harmful to human health.
Once your used swimwear ends up on a landfill site – a sealed, oxygen-free environment – it will start to decompose; it will be totally gone in three years. Swimwear made with a traditional polyamide will take around 50 years to decompose.
Only 2.5% of the earth’s water is freshwater and only 0.3% is accessible to humans. The fashion industry is one of the biggest polluters of clean water. With that in mind, we work with a textile company that uses 60% reclaimed water in production. The textile producer, has in this way saved a whole area in Sao Paulo from experiencing the effects of the water crisis that the city has been suffering in recent years.
Cotton and polyester are the worst culprits in water pollution. This is why at SixtyNinety we vow to use only green, biodegradable fabrics.
We are on track to become 100% sustainable. However, most warehouses and fulfilment systems require items to be stored in transparent plastic bags. We now use recycled plastic bags and biodegradable polybags for shipping. We know this is not ideal but, as part of our mission, we will keep looking for better options in order to be as sustainable as possible!
Our products are created in small factories, mostly run by women. Everyone working in the creation of SixtyNinety apparel receives a fair wage and works regular hours in a safe, clean environment.
We love fashion. But we don’t want our clothes to exploit people or destroy our planet. At SixtyNinety we are proudly part of the Fashion Revolution movement. Do you want to know more about Who Made Your Clothes?